A global payment company
Going from audit to advantage
The
brief
Clarifying the brand to build connection and distinction
This global provider of payroll and mobility services supports international businesses with complex compliance and operational needs. Despite strong capabilities and reach, the brand was struggling to emotionally connect with its audience or stand out in a competitive market. The client asked us to conduct a full brand and marketing audit to uncover the reasons behind the brand’s lack of emotional engagement and distinctiveness. They also wanted to explore how the business, brand, and marketing strategies could be strengthened and to identify any disconnects across positioning, sales practices, and communications.
What we
did
Delivered a full brand and marketing audit with clear strategic insight
We designed and conducted a comprehensive audit structured around five core focus areas. We began by reviewing existing brand and marketing materials to assess how well they aligned with both customer needs and internal business goals.
Using a defined set of evaluation criteria, we examined their website alongside key competitors to assess clarity, differentiation, and brand consistency. We also analysed the messaging and service offer to identify what was working well and where improvements could be made.
In parallel, we conducted market research to explore opportunities, growth drivers, and emerging trends relevant to the business. A SWOT analysis helped synthesise insights across all areas.
The
result
A roadmap to elevate brand strategy and business impact
The audit resulted in a detailed, actionable report that identified where the brand was falling short and offered clear recommendations for how to strengthen both brand and business strategy. It provided a roadmap to elevate positioning and create a more emotionally engaging connection with clients.