ARK Consultancy
Maintaining marketing impact through interim support
The
brief
Interim support to maintain momentum during a key transition
ARK Consultancy is a leading specialist in social housing and property consultancy, working across the UK with housing associations, local authorities, and third-sector organisations. ARK was recruiting for a marketing manager and needed a resource to step into the role. We were asked to support ARK during a five-month transition period while they recruited for the position.
We sent Roz as interim marketing support to provide leadership and continuity during this time. The brief was to maintain and deliver marketing activity across multiple channels and touchpoints, ensuring consistency, performance, and momentum throughout the transition.
What we
did
Steady hands-on delivery with a focus on consistency and performance
Roz provided hands-on leadership across strategy, planning, and delivery. A key early step was developing a brand messaging framework to ensure consistent and focused communication across all campaigns.
She then created and executed a series of marketing campaigns across social media, email, and the website. These covered brand awareness activity, the promotion of available interim staffing, the annual Development Benchmarking programme, a webinar focused on culture and qualifications, and the launch of the ASAP model for asset grading and performance.
Roz also planned and promoted ARK’s presence at key industry events, including HOMES UK and the Social Housing Conferences. To support thought leadership efforts, she edited and published blogs aligned with ARK’s expertise and strategic goals.
Throughout her time with ARK, she maintained a central marketing calendar and tracked performance through regular reporting. Roz also oversaw collaboration with internal team members, creative agencies, and external vendors to keep work flowing efficiently.
Finally, Roz supported the onboarding of the new marketing director by providing a structured handover and clearly documented campaign plans, ensuring a smooth and informed transition.
The
result
Marketing activity stayed on track and continued to deliver impact
During the five-month interim period, ARK maintained strong engagement across multiple campaigns and channels, with measurable results that supported brand visibility and lead generation:
– Event-focused email campaign achieved a 15% open rate
– Culture and qualifications webinar drew 63 registrations with 60 attendees
– Development Benchmarking campaign secured 22 sign-ups, with 5 leads via the website (4 joined, 1 in discussion), plus 3 from social media and 2 from email
– ASAP model promotion generated 5 leads across social media and event activity
– LinkedIn following grew by an average of 38 new followers per month during this period
– Email campaigns during this period maintained an average open rate of of 26% (the highest had a 47% open rate), with 16 posts shared monthly on LinkedIn