A powerful approach that helps brands make sense
The 3‑S Approach to brand clarity. Structure, Strategy, Story As your business grows, your message can start to feel complicated. […]
Brand & Marketing support matters if you want to grow with confidence
Flatpacks are great if you know what you’re doing. The case for brand and marketing support in business growth When
Start-ups deserve better odds
I’m on a mission to help start-ups grow with confidence because the failure statistics should not be what they are.
The best products fail without an effective Go-To-Market strategy
Start-ups need a strong go-to-market strategy to succeed Earlier this week, I shared a stat that 14% of start-ups fail
I. Love. My. Brand
There is a lot of bias there, but hear me out. When a brand is right in every way and
Clarity is an advantage most founders overlook
Clarity gets you chosen, funded and remembered. You’ve built something that works. It solves a real problem. You’re refining, iterating,
Shifting from firefighting to intentional
Photo by Rendy Novantino on Unsplash Over the past few months, I’ve had the opportunity to teach and mentor marketers
Blink and they’ve moved on
Unless your brand holds their gaze. It takes seconds. A glance. A scroll. A skim-read. I don’t know about you,
Is being purpose-led still a thing?
It most definitely is. More and more brands and companies are redefining themselves as purpose-led. Companies are spending time defining