Is being purpose-led still a thing?
It most definitely is. More and more brands and companies are redefining themselves as purpose-led. Companies are spending time defining […]
Lessons from a founder on thriving in competitive markets
Photo by Magnet.me on Unsplash Starting a business is hard enough. Starting one in a crowded market can feel like
2019’s most valuable brands
The 2019 BrandZ Top 100 Most Valuable Global Brand report is out. It’s always interesting to see what brands are
Avoiding Marketing Myopia starts with a clear business strategy
In a competitive landscape, businesses that narrowly define their roles risk missing out on substantial growth opportunities. Revisiting Theodore Levitt’s
Marketing Agility
In this dynamic world of marketing, the rush to deploy tactics—be it through social media blasts or quick ad placements
The power of simplicity and the impact of clear messaging
In the bustling world of communication, where messages vie for attention, simplicity stands tall as a beacon of effectiveness.
Building a meaningful brand
I explored, over several posts, what it takes to create a meaningful brand. For any brand, but especially for startups and evolving businesses
Early-stage brand is crucial for start-up success
In the whirlwind of launching a startup, it’s tempting to push branding to the back burner. After all, you’ve got
Laying the foundations for startup success through strategic branding
Startups operate in a fast-paced world. With so much to do, it’s easy to get caught up in product development, funding, and growth metrics.
Lessons learned and applied from embracing customer-centricity
We live in a fast-paced world where it’s easy to get swept up in the latest trends and tactics.