Brand & Marketing support matters if you want to grow with confidence
Flatpacks are great if you know what you’re doing. The case for brand and marketing support in business growth When […]
Branding
Start-ups deserve better odds
I’m on a mission to help start-ups grow with confidence because the failure statistics should not be what they are.
Blink and they’ve moved on
Unless your brand holds their gaze. It takes seconds. A glance. A scroll. A skim-read. I don’t know about you,
Is being purpose-led still a thing?
It most definitely is. More and more brands and companies are redefining themselves as purpose-led. Companies are spending time defining
2019’s most valuable brands
The 2019 BrandZ Top 100 Most Valuable Global Brand report is out. It’s always interesting to see what brands are
Avoiding Marketing Myopia starts with a clear business strategy
In a competitive landscape, businesses that narrowly define their roles risk missing out on substantial growth opportunities. Revisiting Theodore Levitt’s
Building a meaningful brand
I explored, over several posts, what it takes to create a meaningful brand. For any brand, but especially for startups and evolving businesses
Early-stage brand is crucial for start-up success
In the whirlwind of launching a startup, it’s tempting to push branding to the back burner. After all, you’ve got
Laying the foundations for startup success through strategic branding
Startups operate in a fast-paced world. With so much to do, it’s easy to get caught up in product development, funding, and growth metrics.
5 Secrets to brand success
Photo by Wilson Blanco on Unsplash I came across an article by Kevin Lane Keller published in the Market Leader