Brand, strategy and control in uncertain times
How effectuation reshapes business, brand and marketing strategy Turbulence is the norm rather than the exception for many businesses, forcing […]
Business Strategy
Make marketing easier next year.
Start planning your marketing for the year ahead When you start planning your marketing for the year ahead and everything
Brand & Marketing support matters if you want to grow with confidence
Flatpacks are great if you know what you’re doing. The case for brand and marketing support in business growth When
Start-ups deserve better odds
I’m on a mission to help start-ups grow with confidence because the failure statistics should not be what they are.
The best products fail without an effective Go-To-Market strategy
Start-ups need a strong go-to-market strategy to succeed Earlier this week, I shared a stat that 14% of start-ups fail
Lessons from a founder on thriving in competitive markets
Starting a business is hard enough. Starting one in a crowded market can feel like trying to whisper in a
Avoiding Marketing Myopia starts with a clear business strategy
In a competitive landscape, businesses that narrowly define their roles risk missing out on substantial growth opportunities. Revisiting Theodore Levitt’s